📝 Duly Noted Meaning & When it's a Little Sarcastic

An old lady giving a lot of orders to a man. The man says "duly noted" as a response.

Main Duly Noted Takeaways:

  • People often used this phrase as a form of acknowledgment or to indicate they’ll be documenting or remembering something.
  • It isn’t purely rude, but it can be used sarcastically.
  • This adverbial phrase can be formal or informal depending on the situation.
  • While duly notedmeans making note of something promptly or appropriately, dually noted refers to recording something twice.
  • There are many ways to use this phrase in a sentence, making context important.
  • Instead of saying noted, you can say “okay,” “got it,” as informal options. Use “I’ll make a note of that,” or “understood” as more formal alternatives.
Your concern isduly noted.
“Jack’s disapproval of the board’s actions wereduly noted, but they pressed on in spite of his concerns.”

(Formal)

Attorney: “Let the record show that Ms. Valarian was absent at the time of the exchange.”

Judge: Duly noted.”

(Sarcastic)

Tino: “Seriously bro, Cheetos on top of chili is like the best breakfast ever.”

Aldrich: “Duly noted.”

An old lady giving a lot of orders to a man. The man says "duly noted" as a response.
To acknowledge someone’s statement or request, you can simply say “duly noted.”

What is Duly Noted?

Duly noted is a response used to acknowledge a statement or request someone made. Imagine someone says, “Watch out for black ice when you cross the bridge,” and you reply, Duly noted!” That means you heard their comment and have taken it under advisement. This phrase can also mean that you’ve properly recorded something. However, it can mean the opposite when used sarcastically. For example, when someone’s suggestion or comment is irritating, duly noted is a snide response. Though the phrase is the same, the intent is totally different.

Duly Noted Breakdown:

  • The definition of “duly” is “in accordance with what’s required or appropriate” or “in due manner or time.”
  • As for “noted,” in this case, it means acknowledging, writing down, or remembering something.

How to use Duly Noted Like a Pro

Use Duly Noted to:

  • Acknowledge a statement or comment someone made (polite)
  • Show that you properly recorded something (polite)
  • Sarcastically show that someone’s comment or suggestion irritated you (possibly rude)

Acknowledgement

This phrase is something you say when you want to let someone know that you’re making note of something they said or did. Perhaps you’re taking their suggestion into consideration.

“I advise leaving for work earlier tomorrow as there is supposed to be a lot of traffic.” “Duly noted!”
“I don’t necessarily agree with your point of view, but your suggestion isduly noted.”
“The editorsduly notedthat Chema’s performance had been almost perfect of late.”
“I’m a VIP customer, and I expect to be treated accordingly,” exclaimed the lady. “Duly noted,” responded the manager dryly.

Properly Recorded

Or, it might be a more formal response when you’re indicating an important item will be filed or documented.

The student’s presence wasduly noted, and the teacher recorded her attendance accordingly.
“Your dissension isduly notedand will be included in our report.”

Sarcasm

Of course, there’s also the third, more sarcastic option. Some people might use this phrase facetiously.

Think of it as a sort of verbal eye roll. You’re signifying acknowledgment but not necessarily giving the information a lot of weight or agreeing with the comment.

Beth: “If it were me, I’d skip class and go to the mall. You only live once!”

Naomi: Duly noted.”

How to use duly noted. Image shows a text conversation between father and sone. The father asked his son to pick some lemons on his way home, with specific instruction to get them from the farmers' market. The son replied "duly noted."
When you say duly noted, you’re acknowledging or writing down something at the appropriate time.

Is Duly Noted Formal?

Duly noted can be formal or informal depending on context and the speaker’s intent. In professional or legal settings, duly noted might stand in for less formal phrases like “got it” to show that you acknowledge or understand something. Or, in very formal settings, that something is being added to the record for posterity. However, in less formal settings like a text or casual conversation, duly noted may be an ironic or sarcastic retort.

(Formal)

Manager: “We need these forms by Monday at the absolute latest.”

Assistant: Duly noted.”

(Informal/Sarcastic)

Frustrated Girlfriend: Thanks again for dinner. By the way, please remember to never call me again.

Relieved Boyfriend: Duly noted.

Is Duly Noted Polite?

Duly noted is a polite phrase. However, depending on your tone and intention, some may consider it rude. Most often, this formal phrase means that you heard or even properly recorded what someone said. It’s a polite way to acknowledge someone. On the other hand, it can also be an impolite or inappropriate response. For example, you might use this phrase to respond to a suggestion or comment you found irritating. Or, as an ironic or humorous response.

Is Duly Noted Rude?

Duly noted isn’t necessarily rude, but it can be. Depending on your intention and tone, this phrase may seem less than polite or inappropriate. For instance, if someone offers a critique you don’t want to hear, you might respond with a sarcastic duly noted. Or, if you use this phrase to make light of a serious situation, some may consider you rude. With a droll tone or even an eye roll, your duly noted is a brush-off rather than agreement. Before using this phrase with sarcasm or humor, ask yourself if there is a healthier way to express yourself.

Sometimes people even shorten it to noted to make their irritation, sarcasm, or humor clear.

Caleb: “My mom’s mac and cheese is way better because she uses nine kinds of cheese.”

Caleb’s friend: Noted.”

Charles: “I cleaned up my spill without anyone asking!”

Charles’ Roommate:“Your effort isnoted, and I’ll put in for your medal immediately.”

You can probably sense that the responses in the back-and-forth exchanges above are not exactly overflowing with warmth.

Text reads: Duly noted means: acknowledged or properly recorded. Sarcastic definition: used in response to overbearing requests or repetitive reminders. A man looking cool while winking.
Duly noted isn’t necessarily rude, but can be, depending on your intention and tone.

A friend who cooks you some delicious macaroni and cheese expects gratitude.

Being told someone else’s is better probably won’t be received kindly. Especially when your mouth is full of their food.

Same goes for the person who’s so proud of cleaning up their mess. You’re supposed to clean up after yourself, so the duly noted in this case is clearly sarcasm. The “medal” part of the comment just serves to drive the point home.

How to Look Good When Using This Phrase:

  1. Think about context and consider alternatives when this phrase might seem rude.
  2. Be mindful of your tone.
  3. Use this phrase sparingly in professional communication to avoid coming across as terse or impolite.

How do you say Duly Noted?

Pronounce duly noted as DEW-lee NO-tid. The emphasis goes on the first syllable of each word.

What can I say Instead of Noted?

Instead of the full phrase, you can shorten duly noted tojust “noted” without losing much of the original meaning. If you’re looking for ways to say “noted” that might be less formal or less ambiguous, try these alternatives:

  • Got it
  • Great
  • Okay or OK
  • Very good
  • Understood
  • I see
  • Gotcha

You’re most often using “noted” to let someone know you got their message and have taken the content on board. However, in those cases, a simple “thank you” is fine.

If you want to send a slightly longer response, you could say “I’ll get right on that” or “We’ll give that priority.”

Is it Duly Noted or Dually Noted?

To answer this question, we need to look at the meanings of “duly” and “dually.”According to Merriam-Webster, “duly” means “in a due manner or time.” So, when you say duly noted, you’re saying that something is being noted, acknowledged, or written down at the appropriate time. As for dually, Merriam-Webster says it means “in a double capacity” or “in two ways.” Given that information, we can figure out that “dually noted” means something like “written down in two ways.” Not quite the meaning we’re going for here.

In other words, duly noted is the way to go unless you’re planning on writing down someone’s suggestion in two places. Sounds tedious.

How do you use Duly Noted in a Sentence?

“From now on, we require all documents be submitted in triplicate and signed by all parties involved.” “Duly noted.”
“I think you’d look much better in an orange plaid suit and wig.” “Uh…duly noted.”
“We’re moving up all your deadlines to Monday and won’t accept late work.” “Duly noted.”
Her acting talents wereduly notedby the casting director, and she was shortlisted for the part.
“Please remember that our dress code requires dark pants and a collared shirt.” “Duly noted.”

One Last Note

There are so many ways to use this adverbial phrase in a sentence. For instance, you can use it formally, informally, or even infused with a bit of snark. At the end of the day, it’s all about intent, tone, and context. Because there is a lot of subtext going on, sometimes you’ll have to do a little extra thinking.

As a writer, make sure the rest of your sentence underlines your core meaning.

As a reader, look for clues as to whether the author is being sincere, sarcastic, or something in between.

How Familiar are you With the Usage of “Duly Noted”? Take This Quiz to Find out

Duly Noted Question #1

Which statement is FALSE about “duly noted”?
Correct! Wrong!

The answer is B. The phrase “duly noted” isn't inherently rude. However, the tone and context in which the phrase is used can make it seem so.

Duly Noted Question #2

"Duly noted" is a(n) ____ when accompanied by a droll tone or an eye roll.
Correct! Wrong!

The answer is B. The actions that accompany the phrase suggests that it's a brush off.

Duly Noted or Dually Noted Question #3

“Duly noted” and “dually noted” have the same meaning.
Correct! Wrong!

The answer is FALSE. "Dually noted" means you've written something down in two ways.

Noted Question #4

You can shorten "duly noted" to "noted" without losing much of the original meaning.
Correct! Wrong!

The answer is TRUE. "Noted" means acknowledging, writing down, or remembering something.

Noted Question #5

Which of these is a less formal way to say “noted”?
Correct! Wrong!

The answer is D. You can use any of the options above instead of “noted”.

Duly Noted Quiz Result
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Read More: Best Regards And Alternatives: The Best Ways To End An Email

Nerve Wracking or Nerve Racking? Here's Why Both Work

A woman torn between nerve wracking and nerve racking.

Main Nerve Wracking Takeaways:

  • Both nerve wracking and nerve racking are correct.
  • Nerve-racking is generally the preferred spelling, but AP style calls for nerve-wracking.
  • Nerve-racking is an adjective and describes something that causes stress or anxiety.
  • As verbs, rack references anguish or pain, and wreck describe destruction or ruin.
  • Stressful, worrisome, and frightening are synonyms for nerve-racking.
  • The first recorded use of nerve-racking dates to the early 1800s.
She gnawed off her nails during thenerve-rackingexam.
After anerve-rackinginterview, Sheila received a job offer.
Watching your car collide with the tree was anerve-wrackingincident I’ll never forget.
Guess I’llrackmy brain till I find the right solution.
Hudson watched in horror as the meteorwrackedhis corn fields.

A nerve-wracking or nerve-racking incident induces stress and anxiety. Both spellings are acceptable, but nerve-racking is typically preferred.

A woman torn between nerve wracking and nerve racking.
Both nerve-wracking and nerve-racking are correct. You’ll encounter both spellings in American and British content. However, the AP Style prefers the spelling nerve-wracking.

Is it Nerve Wracking or Racking?

The most correct and original way to spell this word is nerve-racking (no ‘w‘). Nerve-wracking is an accepted alternative spelling. However, some purists may consider this variant incorrect. Nerve-wrackingand nerve-racking are both found in American and British English content. Both adjectives describe something that makes you nervous. Or, something that is emotionally difficult and causes stress or anxiety.

Nerve-racking definition:inducing stress or anxiety

Most grammar gurus prefer to spell nerve-racking without a ‘w.’ However, AP Style suggests using nerve-wracking instead. Technically, neither spelling is wrong.

How Do You Pronounce Nerve Racking?

Whether you’re writing or reading, always pronounce nerve-racking as nurv-rack-ing.

The ‘a’ is short, like in apple, not long like in rake.

Is Nerve-Racking Formal?

Is Nerve-Racking Formal?

No, nerve-racking is not considered a formal term. It’s a term commonly used to describe an object or situation that’s extremely irritating, annoying,or trying.

It’s nerve-racking to stay outside the operating room and wait for the outcome of the surgery.
Saying your vows to each other in front of your family and friends can be extremely nerve-racking.
The silence is nerve racking.

What is the Difference Between Rack and Wrack?

Rack has numerous definitions, one of which involves pain and anguish. This word is more figurative. Wrack describes ruin or destruction. This word is more literal. Similarly, both nerve-racking and nerve-wracking are correct, but nerve-racking (no ‘w’) is preferred. One reason nerve-racking became more popular is because it contains the verb rack, which describes a more figurative emotional state rather than a literal state of ruin.

What is a Nerve-Racking Person?

A nerve-racking person is someone who causes stress or discomfort when you spend time with them. You may feel this way about your boss, an ex, or an enemy. Nerve-racking typically describes a situation or event, though. You may consider someone nerve-racking, but you wouldn’t call them a nerve-racking person. Instead, you might say they have nerve-racking personality traits or describe your time with them as nerve-racking.

A nervous young woman looking at an envelop label Entrance Exam Results.
Nerve-racking is an adjective. It is used to describe something that causes stress or anxiety.

Here are some examples of nerve-racking in action:

Kaci described her court-ordered co-parenting counseling with an angry ex as anerve-rackingexperience.
Listening to Natalie gossip about mutual friends wasnerve-rackingfor Latasha.
Spending time with Shane isnerve-rackingbecause he’s so rude and impulsive.

Why is it called Nerve Wracking?

It is called nerve-wracking for several reasons. First, “wrack” (with a ‘w’) is an alternative spelling for “rack.” Since nerve-racking is the original spelling, it makes sense that an alternative spelling would be nerve-wracking (with a ‘w‘). What’s more, while both spellings are correct, some prefer nerve-wracking because of it’s overlap with the phrase “a nervous wreck.” While there is some overlap, it’s important to note that “wrack” and “wreck” are different words with different meanings.

What is Another Word for Nerve Wracking?

Nerve-racking is another word for nerve-wracking. If you are looking for synonyms, consider using a word such as stressful or worrisome.

Synonyms for nerve-racking:

  • Stressful
  • Worrisome
  • Anxious
  • Frightening
  • Daunting
  • Difficult
  • Trying
  • Tense
  • Scary
  • Disquieting
A young man with a name tag saying NERVE. He's holding two placards. Placard on the left reads wracking and placard on the right reads racking.
Both nerve-racking and nerve-wracking are acceptable spellings. However, the former is the preferred spelling by many grammar experts.

Where did the Term Nerve Wracking Come From?

Nerve-wracking, which was spelled nerve-racking, made an 1812 debut in a letter drafted by Shelley. The famous poet described the metropolis this way, explaining he was glad he was gone. In the early 20th century, nerve-racking appeared in numerous publications. The adjective found a home in advertisements, news stories, and books. There is also an association with the medieval torture device known as the rack.

Today, nerve-racking still appears in print publications and not just ones for professional purposes. The word is also used in casual conversations.

Some experts believe nerve-racking is the preferred spelling because of translation issues.

For example, depending on the region, German speakers may pronounce “wr” as “vr.”

Other experts believe the ‘w’ was always meant to be silent.

The bottom line: Don’t rack your brain or wreck your life debating whether to use nerve-wrackingor nerve-racking. Both options are correct unless you’re writing a piece that requires AP Style.

Try our Quiz! Promise, it’s not Nerve-Racking!

Nerve Wracking or Racking Question #1

You can use “nerve-wracking” and “nerve-racking” interchangeably in a sentence.
Correct! Wrong!

The answer is TRUE. Both spellings are acceptable.

Nerve-Wracking Question #2

Which of these statements is FALSE?
Correct! Wrong!

The answer is C. Both “nerve-wracking” and “nerve-racking” are technically correct.

Nerve-Racking Question #3

“Nerve-racking” became more popular because it contains the verb "rack."
Correct! Wrong!

The answer is TRUE. “Rack” has numerous definitions, one of which involves pain and anguish.

Nerve-Racking Question #4

Which of these is NOT a synonym for “nerve-racking”?
Correct! Wrong!

The answer is C. The word “relaxing” is the opposite of “nerve-racking”.

Nerve-Racking Question #5

The word “nerve-racking” made an 1812 debut in a letter drafted by ____.
Correct! Wrong!

The answer is B. In the letter, Shelley described the metropolis as "nerve-racking," explaining he was glad he was gone.

Nerve Wracking Quiz Result
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Read More: Is It Acknowledgement Or Acknowledgment? Which Spelling Is Correct?

IKR: What it Means & how to Look Cool When you use it

A young man with a smirk on his face. Text reads: IKR, I know, right?

Main IKR Takeaways:

  • IKR is an abbreviation for the phrase “I know, right?”
  • Use IKR to show that you agree strongly with what someone just said.
  • IKR is text speak, but it originated from casual conversations.
  • The acronym IKR doesn’t have any punctuation. However, the full phrase has a comma after “I know” and before “right.”
  • You don’t have to capitalize IKR.
IKR, that test was brutal!
“She said she loved the movie, and I was like,IKR!” Blythe texted Daria.

IKR is an acronym for I know, right. When you get an IKR message, it means the sender strongly agrees with you.

A young man with a smirk on his face. Text reads: IKR, I know, right?
IKR is an abbreviation for the popular phrase “I know, right.” It is used to express agreement when communicating with someone via text or online chat.

What Does IKR Mean in Chatting?

IKR in a text or chat means that person you’re communicating with wholeheartedly agrees with something you just said. In other words, they are completely on board with your thoughts. When someone says IKR, it doesn’t just mean they agree with you. IKR means another party completely supports your statements. Consider it the ultimate form of validation.

IKR meaning:Total agreement, support, and validation

IKR is text speak, but the acronym is also considered internet slang. For this reason, this phrase often pops up on social media sites, including Facebook, Twitter, and TikTok.

What’s more, IKR is popular in private chats, and you may also see it on memes.

How do you use IKR?

The abbreviation IKR means “I know, right?“. Use IKR to show that you wholeheartedly agree with what someone just said. For example, let’s say you love the movie Gattaca. You’re texting with a friend and they say “I just love the movie Gattaca!” You could respond with “IKR!” There are no capitalization rules for this abbreviation, but you should avoid punctuation. This acronym is usually written like this: IKR.

Here are more examples of how to use IKR:

IKR!” Carrie responded when Keith sent an email saying their boss was the worst.
“I’m responding to Jay withIKRsince I totally agree that the show FUTUREMAN is hilarious,” Laura told Alex.
“Ugh,IKR?” Maria said when she read Matt’s message about hating snow.

How to use IKR like a PRO:

  • Use it to respond to a comment when you wholeheartedly agree with what the sender said
  • Don’t use it if you don’t completely agree with what the sender said
  • Avoid using this abbreviation in formal settings.
  • Avoid punctuation
  • Capitalize all of the letters
  • Add an emoji like 😏
Text conversation between a young man and woman. The young man messaged the woman and said: "We should eat gelato more often." The woman replied: "IKR" with an emoji.
The abbreviation IKR is one of the most popular text/chat jargons of the 20th century.

Should You Capitalize or Punctuate IKR?

IKR does not require capitalization or punctuation. You can write IKR in all caps or all lowercase letters. Some people capitalize the ‘I’ and leave ‘k’ and ‘r’ uncapitalized. What’s more, avoid punctuation when using the abbreviation IKR. Conversely, you can add a comma when writing out the phrase. A question mark, exclamation point, or period is okay, too.

I.K.R.
ik,r
IKR
Ikr
ikr
I know, right?
I know, right.
If you’ve been blessed with an IKR message, it means the texter strongly supports what you just said.

Is IKR Rude?

For the most part, IKR is a supportive statement, but some people may consider it rude depending on the context and your tone. For example, you suggest grabbing an umbrella. However, your friend says it’s not necessary. It starts pouring and you both are soaking wet. Later, your friend sends you a text that says, “I guess I should’ve brought the umbrella!” You could reply with “IKR” and it might come off as rude. It could mean that you agree, but it could also mean “I told you so.

Moreover, if you are messaging someone who dislikes slang, internet jargon, or text speak, avoid IKR. You may find it better to say that you agree.

An image with 5 panels. 1st panel says: "Use IKR to agree with what someone said." 2nd panel has a thumbs up emoji. 3rd panel has an emoji with heart eyes. 4th panel has an emoji with star eyes. 5th panel has blushing and smiling emoji.
While IKR’s function is to express agreement, some people find it rude. So, if you are planning to use this abbreviation, it’s best to include an emoji at the end.

Additionally, some people are annoyed by the last part of IKR. They feel saying “right” is redundant, so they just say “IK” instead.

Finally, don’t use IKR if you don’t fully agree with the sender. If you aren’t sure whether you agree with someone’s sentiments, say IDK. That acronym means “I don’t know.”

What Do You Reply to IKR?

Reply to IKR with a positive comment or an emoji. If you choose an emoji, consider a smiley face, thumbs up, or the number 100.

Here are some potential responses for IKR texts:

  • Definitely
  • For sure
  • Absolutely
  • Yep
  • Yup
  • Yeah
  • Yasssss

Keep in mind that IKR doesn’t necessarily require a response. It’s okay to change the subject and talk about something else.

When Did IKR Originate?

The phrase “I know, right” has been around since the 1990s and became IKR as digital communication became more popular.

You may remember hearing Regina George use the phrase in 2004 in Mean Girls. Cady Heron also picked it up after spending time with the popular crew.

IKR was originally considered a Valley Girl saying, but now it’s used by everyone from preteens to seniors. You can say IKR anytime you completely agree with someone, but it’s best suited for casual chats.

Quick IKR Quiz

IKR Question #1

Which of the following statements is FALSE about “IKR”?
Correct! Wrong!

The answer is D. You can write “IKR” in all caps or all lowercase letters.

IKR Question #2

Select the INCORRECT punctuation for “IKR”.
Correct! Wrong!

The answer is C. You only add a comma when writing out the phrase.

IKR Meaning Question #3

Which of the following is NOT an appropriate way to use IKR?
Correct! Wrong!

The answer is B. You should only use IKR in an informal setting.

IKR Full Form Question #4

Which of the following is a potential response for “IKR” in a text?
Correct! Wrong!

The answer is D. Other potential responses include “absolutely,” “yep,” “yup,” or a smiley face emoji.

IKR Means Question #5

The phrase "I know, right" has been around since _____.
Correct! Wrong!

The answer is A. The phrase later became well-known as “IKR” in digital communication.

IKR Quiz Result
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Read More: LOL Meaning And How To Avoid Looking Bad Using It

INK & Crowd Content Grow Blog Traffic 1,700% in 1 Month

Inkson astronaut riding a rocket ship to space. Rocket has logos of INK and crowd content and marked with 1700%. Text reads: How we increase our blog traffic 1700% in one month.

Our latest blog experiment resulted in some of the most impressive growth we’ve ever seen. 

In this case study, you’ll see how we partnered with industry-leading content creators at Crowd Content to:

  • Grow the INK blog traffic a total of 1,700% at record speed, from 500 visitors per month to over 13,000
  • Get 260x more keywords in the extremely competitive top 10 Google search results
  • Grow our traffic value by more than 1,570%.

What makes these results even more impressive is how this collaboration achieved them in just over a month. 

What’s more, we achieved those results without paid advertising and virtually no link building

Inkson astronaut riding a rocket ship to space. Rocket has logos of INK and crowd content and marked with 1700%. Text reads: How we increase our blog traffic 1700% in one month.
In one month, we’re able to improve INK blog’s organic traffic by 1,700%. That’s from 500 monthly visitors to 13,000 monthly visitors!

Instead, we partnered with talented writers sourced from Crowd Content who used our content optimization platform, INK.

This is the story of how INK started small with a brand-new domain and skyrocketed growth in record time.

?? Take Me to the Case Study

Case Study Highlights

Before launching this SEO initiative:

  • INK blog traffic was hovering at around 500 organic visitors per month. 
  • The INK domain was capturing about 3,100 relevant keywords and about 200 of them were in the top 10 Google search positions. 
  • Traffic value was around $330.

Content Creation Overview

The talented Crowd Content team only used two resources to create the content: 

  1. Our intent research
  2. The INK content optimization platform

The goal was to create the most comprehensive and exhaustive guides for each intent. 

Since our recent data study showed that articles with an INK SEO Score over 91% are up to four times more likely to rank in the top 10 Google results, every article Crowd Content produced had an INK Score of at least 91%.

Results

In one month, our collaboration produced these industry-changing results that continue to climb day by day:

Graphic outlining INK’s impressive organic growth in just one month. 1700% organic traffic. 553% traffic value. 196% organic keyword rankings. 225% number of keywords in the top 10 google results. 500% number of keywords in the top 3 google results.
Graphic outlining INK’s impressive organic growth in just one month.

When you compare our gains with our competitors, our collaboration increased INK’s traffic by over 1,700% in 1/10 of the time.

Graphic comparing INK’s organic growth to two established industry competitors.
Graphic comparing INK’s organic growth to two established industry competitors.

The Bottom Line 

The INK editor works. 

Even without backlinks, this case study is proof that relevant intent research combined with optimizing the content in our INK editor can increase blog traffic

INK and Crowd Content set out on a mission to prove that the INK SEO editor works.

When you write content in INK, we proved that it is more likely to rank. And, not just rank, but rank competitively, and in less time. 

We’re well on our way to knocking the competition out of the top spot and pushing our exponential growth even further.

Ready to see what INK can do for you? Download INK for free to start exploring how to take your content to new heights.