Five AI Writing Assistants to Improve Content Creation

Need to create content quickly to scale your business? And outrank your competition? Innovative new solutions are being developed on the daily to help you do just that ― with AI writing. AI writing assistants can help you with a myriad of content creation tasks and with astounding results.

Read on to learn about AI writing assistants, their types, benefits, and the top ones on the market so you can harness their power to move your business forward ― fast.

What Is an AI Writing Assistant?

An AI writing assistant is a computer program that helps you write better and faster. It uses artificial intelligence (AI) to analyze your text, identify errors, suggest improvements, and provide feedback on the overall quality of your writing. With an AI writing assistant, you can quickly create content that is clear, concise, and free from mistakes. 

A smart AI writing assistant will interpret your writing and give suggestions based on its knowledge of grammar, spelling, punctuation, and other language skills. The AI may also detect when you make mistakes and provide you with an accurate correction.

AI writing assistants are handy tools for writers, marketers, and content creators who want to produce high-quality work in less time. 

What Kinds of AI Writing Assistants Exist?

AI Writing assistant
Photo by Kaitlyn Baker on Unsplash

Various AI writing assistants are on the market today. Which one is right for you? That will depend on your purpose for content creation and needs. Here are some writing assistants based on their functionalities:

  • Natural Language Processing (NLP) tools
  • Contextual Grammar Checkers
  • Text Summarizers 
  • Automated Editors
  • Spell Checkers 

Photo by Glenn Carstens-Peters on Unsplash

1. NLP Tools

These tools can understand natural language patterns and expressions and detect emotions and sentiments in writing. 

As a writing assistant, it tracks your language and offers suggestions to improve your writing. Ultimately, this tool lets you create cohesive, accurate, and unique content.

2. AI prompt generation

AI prompt generators are transforming the way content is created, offering a more streamlined and efficient approach. Such tools provide prompts for AI writing, which guide writers in generating ideas and overcoming creative hurdles. This technology not only improves the speed of content creation
but also enhances the overall quality, ensuring that the material is engaging and tailored to the intended audience.

3. Contextual Grammar Checkers

Contextual grammar checkers help identify mistakes in context, allowing for more accurate edits. 

They’re an excellent tool for ensuring your content is as close to perfect as possible. These AI writing assistants are great at detecting the differences between sentences that are correctly written as well as sentences that are out of place. 

They’re also fantastic at spotting spelling and punctuation errors with little assistance from you. The fact that they do all the hard work for you makes them a terrific tool for improving your copy. 

4. Text Summarizers

Text summarizers help provide concise summaries of long documents, while automated editors work like a human editor but at a much faster speed. This software automatically checks for certain words and makes recommendations for how to improve your writing.

5. Spell Checkers

Advanced spell checkers provide spell-checking capabilities beyond basic dictionary look-ups. Machine learning algorithms suggest corrections based on context.

Benefits of AI Writing Assistants

AI Writing Assistants provide a wide range of benefits for businesses and individuals alike. 

1. Save Time and Money

AI Writing Assistants can help you save time, money, and effort by automating tasks such as proofreading, copywriting, research, and more. AI Writing Assistants help marketers, account managers, advertising case designers, and others complete work faster and scale without hiring a team.

2. Provide Comprehensive Guidance

Depending on your comfort level with writing tasks, writing assistants may enable you to produce significantly better content than you could on your own.

One of the most popular AI Writing Assistants is Google’s Gmail Chrome Extension. This extension allows users to compose emails quickly with natural language processing (NLP) technology. It also provides detailed guidance on how to write effective emails to get the best results. 

With this tool, you can easily follow up on leads, place orders, use keywords, design press releases, and more with ease.

3. Relevant & Current Information

Some AI Writing Assistants have the capability to assist you in tracking market developments and industry job descriptions. Additionally, some AI Writing Assistants can provide comprehensive solutions for long-term projects, freeing up resources and ensuring deadlines are met. 

Top 5 AI Writing Assistants for Your Content

With the help of AI Writing Assistants, you can get all the essential tools and guidance you need in just minutes. Here are our top AI writing assistants to consider for your writing needs

1. INK (All-in-one Solution)

INK is an advanced writing assistant that goes beyond grammar and spelling checks. You don’t want to waste time writing text with images just to have them get little traction in search engines. This is where INK comes in handy. By comparing your work to thousands of other articles online, INK helps you become a better content marketer. 

If you get stuck, INK’s AI can take over and generate ideas for you on what to write about in mere seconds. The opportunities for businesses and content are endless with INK.

Writing scripts, blogs, emails, social media threads, and e-commerce copy are just some of the many uses of INK. It also has Grammarly integration for ease of spell check and grammar checking.

Features:

  • Built-in SEO optimizer so you can outrank competitors
  • Sophisticated AI content generator, Rewriter & Paraphraser
  • AI Image Generator, Keyword Clustering & Content Shield
  • Exclusive free trial offer for 5 days

2. Copy AI

Writers can use Copy AI, a content creation tool, to craft content. It can also serve as a tool for coming up with subtitles and descriptions for social media and advertising. You need to provide a few topic specifics to get started with Copy AI.

While inputs as few as ten words are sufficient, lengthier ones yield better outcomes. You can enter details about your target demographic, event, and promotional efforts. Copy AI has over 90 pre-made templates for commercials, blogs, e-commerce text, videos, and social media posts. 

Features:

  • Clean user interface
  • Cost-effective
  • Output quality is comparable to rivals
  • Free trial 

3. Quillbot

With cutting-edge AI, QuillBot’s paraphrase tool has helped many people rewrite and improve the quality of their work since its launch in 2017.

The most often used part of the software is the “Paraphraser,” which can rewrite any given text in an infinite number of other forms. But QuillBot does more than just that. It also checks for grammatical errors and plagiarism in your original work before returning it to you.

Features

  • Free forever plan
  • Three-day 100% refund policy
  • Free grammar checker
  • Supports Microsoft Word, Google Docs, and Chrome extensions

4. Jasper

When it comes to artificial intelligence (AI) writing software, Jasper is known for its user-friendliness. Integrating with Grammarly is an efficient bonus.

The “Boss Mode” function facilitates the creation of blog content. Its priority chat support and over 50 copywriting templates make it a versatile AI writing tool.

Features:

  • Straightforward interface
  • Integration with SurferSEO 
  • Copywriting templates

5. Grammarly

Another powerful AI tool is Grammarly. Its primary function is to correct grammatical and spelling errors. It also includes tone detection, punctuation analysis, sentence rewriting, alternative word suggestions, and citations. It can also check your paper for plagiarism. 

The grammar-checking features of Grammarly can be used on nearly any website thanks to the extension’s ability to interface with various browsers.

Features

  • Free & paid versions
  • Plagiarism & Grammar checker
  • Autosave feature
  • Integrations

Wrapping Up

If you’re looking for an AI writer assistant, pick one that has everything you need to reach your content creation goals. Why settle for only a few benefits when you can have an AI assistant with a robust, full suite of features?

Instead of using several AI programs, choose an all-in-one that will be more efficient and save you time and money ― INK. Go with the best option on the market to help you produce premium SEO-friendly content fast and outrank your competition. 

Jasper vs. INK: a Quick Comparison of AI Tools

Saying that the AI writing market is saturated is stating the obvious. There are many tools to choose from, and it is easy to get lost in the sea of tools. 

Jasper, formerly Jarvis, and INK are two top AI writing tools. Read on for all the deets on a comprehensive Jasper vs. INK comparison where we assess the features of these two tools. By the end of the article, you’ll have a clearer picture of what each tool does ― and which is right for you! 

Jasper vs. INK: an Overview

Jasper and INK are two AI-powered writing tools suitable for various categories of users. These two AI writing tools share many similarities, from their use cases to various features. In this article, we analyze these features to better understand how they work. 

Jasper Features

AI Writing Templates

Jasper offers more than 40 AI writing templates for various writing needs. From ads to blog content, Jasper offers templates to simplify your workflow. For instance, the creative story template creates stories, while the PAS template writes copy using the problem-agitate-solve framework. 

Boss Mode

Jasper’s Boss Mode helps users write blog posts five times faster. You can switch between 50 writing templates to create content in this mode. By activating Boss Mode, users can organize their documents for access whenever they need to switch between documents or projects. This means things don’t get confusing when writing content for different projects. 

Recipes and Workflows

Jasper’s recipe and workflow functionality allows users to write content faster. The recipes are pre-built workflows containing different commands that you can use as a template when creating your content.

Jasper Chat

Jasper offers a chat function where you interact with AI. Here, you can command Jasper to write different types of content for you via prompts. Also, Jasper remembers what was said earlier in the conversation to better understand your needs. 

Jasper Art

There has been more interest in AI-powered art generators recently. Jasper offers this functionality too. Users can use the tool to create images to accompany their blog posts by entering text prompts. The Jasper Art tool is an add-on. This means you’ll have to pay extra to use this tool.

Other Features

Some other features of Jasper include the Chrome extension, multiple language support, and integrations. With the Chrome extension, you can access Jasper’s functionalities while browsing Chrome.

Further, Jasper supports more than 20 languages, making writing in your desired language easy. Jasper also integrates with tools like Copyscape, Surfer SEO, and Grammarly. It is important to note that the integration with Surfer SEO and Copyscape is to be paid for separately.

INK Features

Jasper Vs INK

INK Editor

Think of the best document editors out there, and they all have one thing in common — ease of use. This is exactly what you get with INK.

The INK Editor introduces users to a new world of creativity and writing excellence. It is a web-based text editor that allows you to create your articles and blog content in half the time. 

You can create well-formatted text with appropriate headings and formatting in a snap. You can switch between dark and light modes to improve productivity. The editor is fully integrated with the INK SEO optimizer and gives you quick access to the Command Mode inside the AI Assistant. 

You can also use the recipe and workflow functions from the INK editor. The Grammarly integration means you can check your writing for spelling and grammar errors as you write.

Essentially, you have all you need to create great content that is optimized for search engines without leaving the editor!

Command INK

The Command INK function is fully integrated inside the INK Editor.

With this feature, you can tell the AI to write whatever you want. Do you need a blog intro or a bullet list? Just input your command into the box provided, and INK will handle the rest!

INK SEO Optimizer

What’s the point of writing the best content — if it’s not seen? For your content to have reach, it must be optimized for search engines. INK helps you do this with its SEO optimizer.

The SEO optimizer is fully integrated with the INK Editor so that you can optimize as you write. INK’s SEO optimizer is proven to improve your search engine ranking by 450%. By completing tasks in the SEO optimization sidebar, you can move your content closer to the top of the SERP.

Short-Form Writing Templates

INK offers more than 130 short-form AI writing tools.

Do you need to write product descriptions or copy based on popular frameworks like AIDA or PAS? Check INK’s array of writing templates, and you are sure to find a tool dedicated to your needs. 

AI Assistant

INK offers an AI Assistant that you can use to write a full-length article with a single prompt. The AI Assistant has a simple interface, making it easy to use. Using INK’s AI Assistant is similar to using the assistants on your phone. Give your instructions and watch the AI do its magic. 

The great thing about the INK AI Assistant is that you get multiple outputs for every prompt you enter. This means you’re not limited to a single output; there are several options. In addition, the AI Assistant has advanced options that lets users choose their preferred tone of voice and output language. Do you want an adventurous tone or a bold one? Just select your choice from the drop-down menu.

Recipes and Workflows

INK also has recipes for users to create content even faster. The recipe function is fully integrated with the INK editor. Content creation takes time, but you can make it faster with INK’s recipe function.

You can also use pre-made recipes for common writing tasks like blog introductions and outlines. The great thing is that you can create your own recipes as well, and they are super easy to create! 

The workflow function brings similar recipes together so that you have all you need in one place. With the blog post workflow, for instance, you can have recipes for blog introductions, body paragraphs, and blog conclusions.

AI Planner

Writing doesn’t begin when you pick up the pen to write or sit at your keyboard. You have to plan ahead. This is where INK’s AI planner can help. The AI planner subsumes two main tools — the keyword research tool and the keyword clustering tool. 

INK AI Keyword Research Tool

In years past, keyword research was about spending long hours at your computer filtering keywords. With INK’s AI keyword research tool, you can automate this process and save precious time.

Users only need to enter their primary topic, target audience, and audience objective to get started. INK can even brainstorm relevant audiences for you! INK’s keyword output usually includes CPC, keyword difficulty, trend, and search volume.

INK AI Keyword Clustering Tool

The keyword research tool’s keyword list can be clustered into content hubs. You can group keywords with similar search intent together using this clustering tool. By clustering keywords, you can avoid duplicate content on your site.

You don’t need prior SEO experience to use the keyword clustering tool. Users can paste their list of keywords or import their keywords from tools like Ahrefs and Google Search Console.

AI Image Generator

You can also create images to accompany your content with INK. This advanced tool allows you to input text prompts and generate images. For every prompt, INK generates four water-marked images for you. You can download and share the generated images.

INK’s AI Image Generator comes at no extra cost to you. Your INK plan gives you unlimited access to this amazing tool. In addition to your prompts, you can also select your preferred aspect ratio for the image output.

Content Shield

With INK’s AI content shield, you can now check your content to find parts that are at risk of getting flagged as AI-generated.

The tool also checks your content for plagiarism. It is fully integrated into the AI writer so that you can check in real time. INK’s AI content shield encourages a balance between human and AI writing for the responsible use of AI.

Jasper vs. INK: Pricing

Jasper

Jasper has three pricing options — starter, boss mode, and business plan.

Jasper’s Starter Plan Starts at $24

It has the following features:

  • Jasper Chat
  • 50+ AI templates
  • Browser extension
  • Multiple language support
  • Email support

Jasper’s Boss Mode Starts at $49

It has the following features:

  • 50+ Templates 
  • Custom AI templates
  • 29+ Languages
  • Documents
  • Chrome extension
  • Jasper chat
  • Recipes
  • Plagiarism check access
  • Grammarly
  • 50,000 words per month for up to five users

Jasper’s Business Plan (Custom Pricing)

It has the following features: 

  • Custom AI templates
  • 29+ Languages
  • Documents
  • Chrome extension
  • Jasper chat
  • Recipes
  • Plagiarism check access
  • Grammarly
  • Custom number of words per month for more than five users

INK

INK’s paid plans are as follows:

Professional – $39/month

It has the following features:

  • Unlimited AI Writing 
  • AI Content Shield
  •  Unlimited AI Images
  •  All INK apps and features Unlimited SEO Articles 
  •  Keyword research and clustering 
  •  130+ AI templates 
  •  30+ Languages 
  •  Support, community, and training

Enterprise Plan – $99/month

It has everything in INK Professional, plus: 

  •  Includes three paid users 
  •  Advanced team management 
  •  Team performance tracking 
  •  Supports teams of 50+ 
  •  Premium Support

Note that INK offers a five-day free plan for new users on each plan. 

Jasper vs. INK: Knowing Which AI Tool is Right for You

Jasper and INK are two highly-rated writing tools for quality AI writing.

However, INK is the better of the two tools, considering its versatility and ease of use. While Jasper has 50+ writing templates, INK offers more, with over 130 sophisticated AI templates.

The two tools are evenly matched in terms of image generation. But the upside is that you don’t have to pay extra to use INK’s image generator.

INK proves to be the more innovative and proactive tool with the AI content shield. With this tool, you can use AI to write without worrying about getting penalized on Google Search.

In addition, you don’t have to pay for an SEO tool separately when you sign up for INK. It has a built-in SEO optimizer and AI-powered keyword research and clustering tool. 

At $39/month for its Professional plan, INK is a more affordable option that delivers premium quality. With this plan, you have access to unlimited words. Jasper’s plans have word limits.

Overall, INK is the all-in-one AI writing tool that helps with pre-writing, writing, and post-writing activities as well as the crucial SEO so your content will have reach and rank! Therefore, it is the best bet for anyone that wants a comprehensive AI writing tool to ensure your content will reach its intended audience.

How to Develop an Effective B2B Digital Marketing Strategy

How to Develop an Effective B2B Digital Marketing Strategy

Businesses and marketers often struggle to remain relevant in the ever-evolving digital landscape. However, the right B2B digital marketing strategies can help you reach your audience and increase sales leads. 

Main B2B Digital Marketing Takeaways: 

  • B2B digital marketing is a strategy for businesses that sell their products or services to other companies. 
  • Unlike B2C, emotions rarely influence B2B buying decisions. 
  • You can attract B2B customers by offering products that address specific issues. 
  • Some online marketing strategies for B2B include content marketing, email marketing, and social media marketing.

More businesses — including B2B companies — now rely heavily on digital marketing to increase leads. 

According to a marketing survey, roughly 55% of B2B organizations are investing in digital marketing, and that’s not surprising. As many as 46% of all B2B purchases in 2020 were made online. 

The bottom line is that digitalmarketing has become the new norm, and reliance on traditional methods is declining. Be that as it may, a few companies are still reluctant to embrace this marketing method. 

That’s where this article comes in. Not only will we explore what B2Bmarketing means, but we’ll also investigate how to develop effective strategies. Let’s jump right in. 

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What is B2B Digital Marketing? 

B2B digital marketing is a strategy for businesses that sell their products or services to other companies. It involves using onlinemarketing to target the needs, interests, and challenges of organizations. Some examples of B2B digital marketing strategies include social media, PPCcampaigns, SEO, contentmarketing, and website content

Meanwhile, typical examples of B2B buyers include: 

  • Producers: Buy and transform goods and services into other products
  • Resellers: Sell goods and services produced by other firms
  • Governments: Perhaps the biggest purchaser of goods and services
  • Institutional Markets: Nonprofit organizations such as the American Red Cross, churches, and hospitals

Unlike B2C, emotions rarely influence B2B buying decisions. 

Instead, these customers are driven by logic and financial incentives. As a result, the digital marketing strategies that work for B2C might not be efficient for B2B customers. 

And that begs a crucial question: 

How Do You Attract B2B Customers? 

B2B Marketing — Logic and Financial Incentives Influence B2B Buying Decisions
Logic and Financial Incentives Influence B2B Buying Decisions

The quickest way to attract B2B customers is to offer products or services that address specific issues. Listen to your customers to find out and understand their pain points. That way, you can devise innovative products or services that directly address their problems and challenges. 

If you have a product or service that B2B customers are willing to pay for, the next step is straightforward — marketing. That involves using strategies such as: 

  • Using social media platforms
  • Sending personalized emails
  • Educating customers with content marketing
  • Asking current clients for referrals

Unlike B2C customers, B2B customers usually consist of highly experienced and informed individuals. As such, it’s never a cakewalk to convince them. 

However, the right B2B digital marketing strategy can help ease the process. 

How Do You Create a B2B Digital Marketing Strategy?

Social media ads is one one of the most effective B2B digital marketing strategies today
Social media ads is one one of the most effective B2B digital marketing strategies today

Some online marketing for B2B includes contentmarketing, emailmarketing, and socialmediamarketing. Others include search engine optimization, pay-per-click campaigns, and effective B2B websites

Let’s delve a little deeper. 

1. Content Marketing

The phrase “content is king” remains valid now more than ever. 

According to a B2B marketing study, content marketing was the most popular B2B digital marketing strategy in 2020. Indeed, 78% of marketing experts implemented content as a vital component of their B2B strategy. 

Content marketing isn’t just another online marketing buzzword. 

It’s critical for educating your audience and improving brand reputation. Besides increasing your social following, relevant content can also improve search and referral traffic. 

Developing an effective B2B content marketing strategy involves the following: 

  • Identify your target audience
  • Determine the best content channel
  • Pick a content type
  • Create a content calendar

With that said, it’s essential to set specific objectives and goals. You also want to establish KPIs before you begin. 

2. Email Marketing

Email marketing may be the best B2B web marketing channel for producing a high return-on-investment. 

In a survey on marketing channels, 50% of B2B marketers said email marketing is the best channel for generating leads with the highest ROI. It’s also a cost-effective channel to drive revenue, producing up to $70 per $1 invested. 

As in other online marketing for B2B, effective email marketing begins with defining your ideal customer profile. After that, consider segmenting your email list to create a more personalized message. Using an email address verifier can also help ensure that your emails reach the right recipients and reduce bounce rates.

Other B2B email marketing strategies that you may want to consider: 

  • Pick the right email service provider
  • Craft the perfect subject line
  • Keep your emails direct and easy to read
  • Include a call-to-action

Remember, you shouldn’t approach your B2B and B2C email strategies the same way. Your B2B communication should focus primarily on providing information, facts, and how you can add value for your audience, such as increasing productivity, saving money, or the like.

3. Social Media Marketing

Over 60% of B2B marketers reported seeing ROI from paid ads on social media — and the reason isn’t far-fetched. More than half of the world’s population use at least one social media platform. 

As a result, an effective B2B social strategy is essential to the success of any business. Again, that begins with outlining your goals for B2B social media marketing. This can be a successful approach whether you are looking to: 

  • Educate your audience
  • Build credibility and trust
  • Create awareness

Regardless of your objective, it’s best to opt for a customer-centric B2B social media marketing approach. In other words, make your brand as personable as possible across social platforms. 

For example, many organizations now use Twitter for customer service. That’s because the platform is a timelier alternative to email for queries, feedback, and glowing reviews. 

4. Effective B2B Website

B2B customers now spend less time meeting suppliers. Instead, they dedicate more effort towards researching various potential suppliers. 

That’s where your website comes in. 

A B2B seller website is the most common source of information for potential buyers. Indeed, 82% of professional services will investigate a company’s site as part of their assessment as to whether or not to do business with them.   

As such, your site should showcase your organization’s expertise and be easy to navigate. You may also want to improve search visibility by optimizing your site for search engine indexing

Other tips for an effective B2B website include: 

  • Showcasing educational content
  • Making your site mobile-friendly
  • Creating a clear CTA

Remember, the goal here is to generate and convert leads. So, the most effective website contains information — such as e-books and blog posts — to help buyers’ purchasing decisions. 

5. Search Engine Optimization

Search engine optimization (SEO) is an essential customer acquisition channel for B2B companies. That’s because strong, organic visibility can convey authority and trustworthiness. 

Besides, a report suggests that SEO drives 1,000% more traffic than organic social media. 

The first B2B SEO strategy to consider is keywords that cut across your sales funnel. In other words, you want to determine the terms that searchers use when they’re talking about or ready to buy your product. Then, devise a strategy to rank for those terms.

That way, you can develop a strategy to target buyers at different stages of the sales funnel. Other vital tips to improve your B2B SEO strategy include: 

  • Optimizing your products and services pages
  • Creating a helpful B2B blog
  • Promote your content to earn backlinks

Your SEO efforts should focus on your B2B customers, their needs, and the problems that they’re looking to solve. With that, you can position your business as the perfect solution. 

6. Pay-Per-Click Campaigns

With pay-per-click for B2B, you can create short, relevant ads on searchengines to drive clicks. 

As with search engine optimization, building a successful PPC campaign begins with identifying relevant keywords. You may also want to structure your B2B PPC campaign according to these best practices: 

  • Draft compelling ad copy
  • Build campaigns for specific buyers
  • Design a landing page for a PPC campaign

After launching a B2BGoogleAds campaign, the next step is to monitor its performance. That way, you’ll know exactly how to improve your PPC results. 

We’ve covered some of the most popular online marketing strategies for B2B customers. Now, let’s consider some applications. 

What are Examples of B2B Digital Marketing?

A break down of the B2B Marketing Funnel
B2B Marketing Funnel

An excellent example of B2B digital marketing is the Lead Page’s content marketing strategy. 

Lead Page is a Minnesota-based digital lead generation company that helps businesses get online and grow. The company launched an expert marketing blog that focused on lead generation and A/B testing

Lead Page also expanded its content to comprise several educational marketing resources. These include e-books, infographics, courses, podcasts, webinars, and case studies. This B2B strategy proved effective. 

According to Lead Page‘s CEO, Clay Collins, the company acquired 35,000 customers in less than three years. What’s more, they managed to hit over $16 million in revenue within two years of implementing the plan. 

Another example of B2B digital marketing is IBM’s social media marketing strategy. 

The tech giant relies on platforms such as Instagram to showcase its history. And that involves sharing photos and videos of past products to build trust and credibility with potential customers. 

In other words, their social media campaign showcases and weaves a narrative that IBM has enjoyed repeated success for decades. This is part of a strategy to build trust in their current and future products.

The company utilizes the power of storytelling to reinforce its values around innovation. These include explaining complicated concepts such as quantum computing — and other new technologies. 

Wrap Up: How To Execute Online B2B Marketing

The most effective online B2B marketing strategy often begins with helping customers understand their problems. That way, you can offer the specific product or service that’s relevant to their issue. 

Beyond this approach, consider using the B2B digital marketing channels that align with your business goals. For example, social media and PPC are ideal for creating brand awareness. 

Meanwhile, businesses looking to educate target customers may want to consider content marketing and SEO. After all, 80% of business decision-makers prefer to get information from an article rather than an ad.

Whatever your choice may be, it’s best to keep your audience and their pain points in mind. 

Your B2B digital marketing strategy should always communicate how your business can help your buyer. This is key in attracting, retaining, and building your customer base.

How to Improve Your Content Through AI Writing

How to Improve Your Content Through AI Writing
How to Improve Your Content Through AI Writing
How to Improve Your Content Through AI Writing

Nothing beats the human mind when it comes to developing engaging content for the web. However, the best AI writing software can help ease the content writing process.

Main AI Writing Takeaways: 

  • AI writing involves using artificial intelligence solutions to automate content writing. 
  • Several startups create AI writing software that is powered by GPT-3.
  • A massive amount of AI-generated content exists on the web already. 
  • While AI is still a long way from generating a best-seller novel, it can help improve stories. 
  • Some AI-powered tools for writing blog posts include INK, ArticleForge, and Writesonic

Creating content for the web can be challenging — even for the most experienced content marketers. 

According to a CMI survey, 32% of marketers think their content creation workflow is fair or poor. Another similar study suggests that 60% of individuals find it challenging to produce content consistently. 

Luckily, we live in an age where AI writes stories almost as well as any human. So, it means content writers can use AI writing to scale their content creation process.

This article will explore what AI writing means and the best content automation software on the web today. However, let’s address the million-dollar question first: 

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What is AI Writing? 

AI writing describes the process of using artificial intelligence solutions to automate the content writing process. It involves using AI writing software not only to generate web content from scratch but also to improve existing content. 

However, it wasn’t always that way. 

Several technological breakthroughs in hardware and algorithms had to happen for AI writing to become a thing. For instance, one of those is Generative Pre-trained Transformer 3 (GPT-3)

So, what exactly does GPT-3 mean?

https://www.youtube.com/watch?v=LSUJq4fGMls
INK is not only powered by GPT 3 but also by its proprietary artificial intelligence insights, allowing it to analyze and understand the competition and what makes it work. By fusing these two AI breakthroughs, INK is able to generate better content and give smarter SEO recommendations.

GPT-3: The Language Model that Generates Human-Like Text

Generative Pre-trained Transformer 3 is a language model with over 175 billion machinelearningparameters. It was trained on a large text dataset containing hundreds of billions of words. 

So, what that means is that GPT-3 is currently the largest neuralnetwork ever created. As a result, the model excels at various natural language processing tasks, including generating human-like texts. 

Besides text generation, here are other natural language tasks that GPT-3 can perform: 

  • Named-entity recognition
  • Text summarization
  • Question answering
  • Sentiment analysis
  • Language translation

Like a general-purpose Swiss army knife, GPT-3 can handle an extensive range of NLP tasks. And because of this, many startups develop AI writing solutions powered by GPT-3. 

These include programs for generating headlines, advertising copy, social media messages, and even product descriptions. That raises the question:

Can AI Write Blog Posts? 

Can AI Write Blog Posts
Can AI Write Blog Posts?

The answer is yes! Robots powered by AI are already writing blog posts — and that’s not surprising. In fact, several artificial intelligence article writing and marketing tool solutions already exist today.

Indeed, there’s a massive amount of AI-generated content on the web already. What’s more, some of these blog posts are surprisingly good. Some commercially available AI-powered tools for writing blog posts include INK, ArticleForge, and Writesonic

Back in 2016, The Washington Post started using its homegrown AI tech, Heliograf to generate content. 

At first, Heliograf was spitting out roughly 300 short reports and alerts on the Rio Olympics. However, the AI quickly evolved to covering congressional and gubernatorial races on Election day. 

One year later, the Post had generated 850 articles using Heliograf. That includes articles that generated over 500,000 clicks.

Media Outlets that Use Artificial Intelligence for Article Writing

In September 2020, TheGuardian published an article that’s entirely written by GPT-3. However, a human editor had to select the published fragments manually. 

Other examples of big media houses that use artificial intelligence article writing software include: 

  • Bloomberg — Cyborg 
  • Forbes — Bertie
  • Reuters — Lynx Insight
  • BBC — Juicer
  • LA Times — Quakebot

As you can see, AI writing already plays a significant role in some of the major media outlets in the United States. But does that mean that robots are on the verge of replacing humans in newsrooms? 

The answer is a resounding no. 

Media outlets that automate their content creation process say that it’s not meant to replace journalists. Instead, AI writingsoftware could help publishers focus on other high-value work. 

According to AP, its content automation solution freed up 20% of reporters’ time spent covering corporate earnings. What’s more, the error rate in the copy decreased despite the tenfold increase in volume. 

So far, we’ve only talked about generating news or blog posts from existing data. But how do the current AI writing solutions handle storytelling? 

Can AI Write Meaningful Stories? 

Can AI Write Meaningful Stories?
Can AI Write Meaningful Stories?

AI can write meaningful stories. Indeed, artificial intelligence solutions are already becoming superb storytelling assistants. While AI is still a long way from generating a best-seller novel, it can help improve stories. 

That’s because AI applications can aggregate narrative elements from an extensive database of verbal and visual information. With that, it can identify the primary storytelling trends in specific genres. 

For example, the MIT Media Lab and McKinsey & Company successfully used machine learning to analyze a movie’s emotional arc. 

An emotional arc is like a plot-building block that tells a story by evoking emotional responses. In fact, the best storytellers can tweak their writing to provoke sadness, joy, and anger at specific moments of a story. 

Now, AI applications can identify successful emotional arcs in stories. 

In other words, computers now know how to write stories that’ll make us cry. What’s more, it can help create more meaningful and engaging stories in a saturated digital world. 

What is the Best AI Writing Assistant Software? 

INK Combines AI Co-Writing and SEO for a More Productive Writing Experience
INK Combines AI Co-Writing and SEO for a More Productive Writing Experience

Some of the best AI writing assistant software on the web today are INK, Article Forge, Word AI, Writesonic, and AI Writer. Here’s a breakdown of what you should know about these tools. 

1. INK Pro

INK Pro is a distraction-free editor that combines AI Co-writing with an SEOAssistant. That means human writers can collaborate with the AIwritingsoftware on a post for online publishing. 

Besides generating the content, this AI-powered tool can also expand, simplify, or reword sentences. Since INK Pro’s co-writing feature is powered by GPT-3, it writes content that’s as good as any human.

INK Pro AI and SEO Features
INK Pro AI and SEO Features

Here are the primary advantages of INK Pro: 

  • Spelling and grammar suggestions
  • Headline readability and relevance
  • Sentiment analysis
  • Topics and sources suggestions

Perhaps the best part about INK Editor is its SEO features. An INK SEO Score of 97% increases your chance of ranking on Google by four times. 

Again, the AI-writing functionality in INK Pro is collaborative. As a result, you can only generate a limited amount of text at a time. 

Pricing:

Pricing Table

INK offers four plans — INK Free, Starter, Pro SEO, and Team SEO Unlimited. 

You can use the INK Free plan at zero cost. However, content writers looking for an extra boost in creative guidance may want to opt for one of the paid plans. 

Here’s a quick summary of INK’s price structure: 

INK Free at $0 per Month

  •  22 sentence rewrites / day
  • 50+ AI copywriting tools
  • 5 INK points top off / day
  • 50 INK points per referral

Starter at $8.80 per Month (Billed annually)

  • Unlimited sentence rewrites
  • Casual & formal rewrites
  • Shorten & expand rewrites
  • 50+ AI copywriting tools
  • 222 INK points/month
  • Access our newest features
  • 1 user login
  • Chat support

Pro SEO at $44 per Month (Billed annually)

  • Everything in Starter
  • Unlimited SEO scoring
  • SEO Keywords
  • Headline Optimizer
  • SEO Content Optimizer
  • 555 INK points/month
  • Dedicated Writing Software
  • Access our newest features
  • 1 user login
  • Priority support

Team SEO Unlimited at $177 per Month (Billed annually)

  • Everything in PRO SEO
  • Unlimited INK points
  • Team Management
  • 3 user logins
  • Customer Success Manager

Finally, teams with more demanding projects can leverage the INK Custom plan to enjoy INK Pro Unlimited and accelerate growth.

2. Article Forge

Article Forge is one of the most popular AI writing assistant software on the internet — and the reason is not far-fetched. This content generation tool is renowned for producing content for blogs. 

Article Forge uses AI technology to research your keyword and read articles about it. Then, it generates an article that’s unique within a few seconds.

Here are the primary advantages of Article Forge: 

  • Adds videos, images, and links to content
  • Creates an unlimited number of articles
  • Integrates with WordAi

With that said, this AI writing solution has some downsides. 

For example, users can only generate a maximum of 750 words. Like other similar tools on the market, Article Forge sometimes generates content that may not be relevant to the topic. 

Pricing:

Article Forge Pricing
Article Forge Pricing

Monthly subscription to Article Forge costs $57 or $324 ($27 per month) annually.

3. WordAI

WordAI is an AI rewriting tool. Rather than write an article from scratch, this AI solution rewrites an original article using its advanced machine learning models.

The result is a unique article that’s almost indistinguishable from human-written content. Here are the primary advantages of using this AI-powered tool. 

  • Multilingual Support: Supports English, Spanish, French, and Italian
  • Bulk Spinning: Create multiple articles in record time
  • API Integration: Can be embedded into other sites or apps

WordAI’s biggest downside may be that both subscription plans come with a monthly word limit. 

Pricing:

WordAI Pricing
WordAI Pricing

Monthly subscription to WordAI costs $57 or $324 ($27 per month) annually.

4. Writesonic

Writesonic uses the GPT-3 language model to create copy for different marketing and advertising campaigns. It can generate ad copy in a few seconds. This AI-writing tool produces ad titles, blog article ideas, hero copies, and landing pages.

Here are the benefits of using Writesonic: 

  • Ease of use
  • Supports 24 languages
  • Free trial with 20 credits

As with the other AI writers on this list, the subscription is monthly. 

Pricing:

writesonic pricing
Writesonic Pricing

A Writesonic Starter plan with 75 credits costs $25 per month. Meanwhile, the Professional plan with an unlimited credit will set you back $89 every month. Finally, medium businesses that need copywriting at scale have to pay $449 monthly for the Business plan. 

5. AI Writer

As the name suggests, AI Writer is a content generation platform that creates content within minutes. Along with writing articles from scratch, AI Writer can also reword content.

Here are the primary benefits of using AI Writer: 

  • Support across Android, macOS, Windows, and iOS
  • More affordable than the competition 
  • Sync through iCloud and Dropbox
  • Exports to Medium and WordPress

The Basic plan offers features such as AI blog writing, articlerewriting, autoarticlewriting, and contentresearch. However, there are three other plans with more features. 

Pricing:

AI Writer Pricing
AI Writer Pricing

The Basic plan costs $19 per month, and it’s ideal for solopreneurs, bloggers, and startups. On the other hand, the Standard plan costs $49 every month. 

Finally, there’s a Custom plan that supports unlimited users, which is perfect for large enterprises. 

Wrap Up: How to Choose the Best AI Writing Software 

The content creation process has become more time-consuming than ever due to the high demand for quality content. What’s more, writers have to also optimize their content for search engines. 

Yes, it all sounds very demanding and time-consuming — especially for non-writers. The good news is the right AI writing software can help ease the process. 

All of these AI-writing software have specific strengths and weaknesses for content creation. So, consider picking the one that best aligns with your content creation objectives and strategy.

Read More: AI Copywriting: Benefits, Tools, and How It Could Improve Your Content SEO