Content Tips 2 min read

5 SEO Myths You Need to Know About

Search engine optimization is constantly changing. Are you up on the latest info? Start with these top 5 SEO myths you need to know now.

5 SEO Myths You Need to Know About

The internet is cluttered with articles advertising 3, 10, 20, 35, 70, most important things to you need to know about search engine optimization. The noise is deafening. Today, we’re going to share the 5 biggest SEO myths circulating and why they’re false.

1. Your article should have 500 words. FALSE.

The days of following a set of rules are over. We used to think that there was a magic number of words that search engines were looking for. Not true. AI and SEO expert Alexander de Ridder explains why, this just doesn’t hold true anymore.

Hard and fast word count rules are one of the biggest SEO myths. The average Google first page result contains 1,890 words.

2. The more keyword mentions the better. FALSE.

Search engines wised up to this practice which in theory seems like it would work to help you rank for a keyphrase. However, today search engines can detect the overuse of keywords and either dock you for it or remove the content altogether. To gain traction in search, your content should be information-rich, not keyword-rich. INK makes suggestions for the number of times you should mention your keyphrase and where.

Screenshot from the INK for All platform showing suggestions on how to make this content more relevant to the target keyword
INK gives personalized suggestions on how to make your content relevant to your audience

3. Metadata is a waste of time. FALSE.

Metadata is not a waste of time, we repeat not a waste of time! However, poorly written metadata is. INK’s metadata optimization guides you to create the most powerful descriptions that users will actually want to click.

4. Searchability is only about words. FALSE.

Part of being successful at creating optimized content, is understanding your audience and most people like a picture, right? If you aren’t using Alt tags on your images, you are missing out on an important piece of the puzzle. Read what Alexander de Ridder has to say about Alt Text here

5. I’ll never be able to compete. FALSE

If you understand the competitive landscape, then you can compete. That is the essence of the INK’s content relevance score. Once you have added in the key phrase you want to compete for, INK scans the web to give you personalized goals for optimizing for your specific phrase. Goals are derived from the aggregated intel INK has found on the highest-ranking articles using that key phrase.

First AI Web Content Optimization Platform Just for Writers

Found this article interesting?

Let Alexander De Ridder know how much you appreciate this article by clicking the heart icon and by sharing this article on social media.


Profile Image

Alexander De Ridder

Co-Founder of INK, Alexander crafts magical tools for web marketing. He is a smart creative, a builder of amazing things. He loves to study “how” and “why” humans and AI make decisions.

Comments (3)
Most Recent most recent
You
  1. Profile Image
    gaatha story October 12 at 5:23 am GMT

    Short post, easy to read and follow.Read about ink on PH, we had just started using a similar web based tool. Now giving ink a try for updating content on gaatha story, our podcast site. Thanks for this tool that looks promising.

    • Profile Image
      Krista Grace Morris October 13 at 7:28 pm GMT

      Thank you sincerely for the kind words! Will definitely check out your site and podcast! What do you think of INK? Really interested to hear your feedback.

  2. Profile Image
    Bill Hunt October 22 at 7:49 am GMT

    I came across INK on Quora, and used it yesterday for the first time, and must compliment you on a great product. I just had one question, to gain maximum benefit from the SEO optimised article, would the article (in its entirety, rather than a link to it) need to be posted on a different domain than the one I’m looking to promote? At the moment is it is a blog post on my website, but I can easily set up a new domain specifically for INK articles if that would help? Thanks again.

1
share Scroll to top

Link Copied Successfully

Sign in

Sign in to access your personalized homepage, follow authors and topics you love, and clap for stories that matter to you.

Sign in with Google Sign in with Facebook

By using our site you agree to our privacy policy.