The internet is cluttered with articles advertising 3, 10, 20, 35, 70, most important things to you need to know about search engine optimization. The noise is deafening. Today, we’re going to share the 5 biggest SEO myths circulating and why they’re false.
1. Your article should have 500 words. FALSE.
The days of following a set of rules are over. We used to think that there was a magic number of words that search engines were looking for. Not true. AI and SEO expert Alexander de Ridder explains why, this just doesn’t hold true anymore.
2. The more keyword mentions the better. FALSE.
Search engines wised up to this practice which in theory seems like it would work to help you rank for a keyphrase. However, today search engines can detect the overuse of keywords and either dock you for it or remove the content altogether. To gain traction in search, your content should be information-rich, not keyword-rich. INK rates your article based on how well your content has the search intent covered.
3. Metadata is a waste of time. FALSE.
Metadata is not a waste of time, we repeat not a waste of time! Optimized Meta title and description help with your click-through rate. INK’s metadata optimization guides you to create the most powerful descriptions that users will actually want to click.
4. Searchability is only about words. FALSE.
Part of being successful at creating optimized content, is understanding your audience and most people like a picture, right? If you aren’t using Alt tags on your images, you are missing out on an important piece of the puzzle. Read what Alexander de Ridder has to say about Alt Text here.
5. I’ll never be able to compete. FALSE
If you understand the competitive landscape, then you can compete. That is the essence of the INK’s content relevance score. Once you have added in the key phrase you want to compete for, INK scans the web to give you personalized goals for optimizing for your specific phrase. Goals are derived from the aggregated intel INK has found on the highest-ranking articles using that key phrase.
Short post, easy to read and follow.Read about ink on PH, we had just started using a similar web based tool. Now giving ink a try for updating content on gaatha story, our podcast site. Thanks for this tool that looks promising.
Thank you sincerely for the kind words! Will definitely check out your site and podcast! What do you think of INK? Really interested to hear your feedback.
I came across INK on Quora, and used it yesterday for the first time, and must compliment you on a great product. I just had one question, to gain maximum benefit from the SEO optimised article, would the article (in its entirety, rather than a link to it) need to be posted on a different domain than the one I’m looking to promote? At the moment is it is a blog post on my website, but I can easily set up a new domain specifically for INK articles if that would help? Thanks again.
Hi Bill, sorry for the belated reply. You would always do best to publish your best content on the site you want to rank with. If you are looking to optimize articles designed for link building, then it’s sufficient that the article is highly relevant to the topic of your main site’s article. INK can help you in that case. Pick a related keyphrase and optimize your article for that. Perhaps a related question, or a sub theme. Remember, no matter what content you create, you always want to make sure you add value to people encountering your content. Links from such content will carry more weight and be of higher value long term.
Thank you sincerely for the kind words! Will definitely check out your Thank you sincerely for the kind words! Will definitely check out your site and podcast