Content Tips 3 min read

Search Intent: What It Means And How To Optimize For It

Search intent can sometimes be hard to narrow down. But finding your core intent is vital for any SEO strategy. ¦ Shutterstock

Search intent can sometimes be hard to narrow down. But finding your core intent is vital for any SEO strategy. ¦ Shutterstock

Good marketing is all about empathy. The smartest SEO strategies are those that are aligned with the search engine’s goal; to provide the most relevant result to queries.

As such, one essential aspect of building your online marketing strategy around search engines is to know your audience. With this knowledge, not only can you understand how your target markets look for your products online, but you can effectively reach them too.

🧠😍 INK combines SEO and writing quality management in a single, smart editor tool. Double the quality in half the time. And, make sure your content is 4x more likely to rank in Google. 😍🧠

Search engines are tools that are driven by the user’s intent. And an understanding of that intent can help you keep those users. That’s where search intent comes in.

What is Search Intent?

Search intent refers to the reason people conduct a specific search.

In other words, what do users want to see whenever they type that question, product, or business name in the search engine’s query box? That’s the big question.

Google’s ultimate goal is to improve its users’ experience, and this involves consistently displaying the most relevant result to queries.

As such, websites that fit the search term, including the search intent of a specific search query are rewarded with a high ranking on the SERP.

That means, your post or page must always fit your audience’s intent.

4 Types of Search Intent

Here are a few examples of search intent that you might want to focus on.

1. Informational Intent

Since most searches on the Internet are to seek more information, informational intent is reasonably the most common search intent.

Whether its information about the weather or finding an apple pie recipe, people always want to know more about specific topics.

2. Navigational Intent

The navigational intent describes individuals that are searching for a particular website. For example, people who type “Twitter” in the query box are often on their way to the social networking site.

As you may have guessed, ranking high on navigational intent is only useful when your business, product, or service is already known.

3. Transaction Intent

This refers to people who search the internet with the intention to buy a good or hire a service.

The query usually takes this form; “where to buy a diamond ring in Houston.”

A type of transactional intent, but with a sort of timeline is the Commercial Investigation. Searchers in this category want to buy a product, but in the future. So, they research their product using the search engine. This is the perfect intent for guides, reviews, and discussions on different topics.

4. Keyword Intent

In some cases, searchers may supply information about their intent using keywords. For example, words like discount and deals imply that the searcher is likely to buy the product.

Now that you understand the types of search intent, there’s just one question to ask;

How Can You Optimize For Search Intent?

While it’s probably a good idea to optimize your landing page first, your product page is just as important. Consider optimizing your product page for commercially driven keywords.

For example, if you sell cakes, you may want to optimize a product page for keywords like “buy a red velvet cake”.

Also, you can write and optimize an article on the search term for your blog.

In the end, the best way to determine searchers’ intent is to ask them. So, create a small pop-up survey containing questions about what people were searching for.

That’ll give you an insight into how to increase your rank on the search engine result page, and ultimately reach more audience.

Read More: 4 Digital Marketing Trends to Look Forward to in 2019

First AI Web Content Optimization Platform Just for Writers

Found this article interesting?

Let Sumbo Bello know how much you appreciate this article by clicking the heart icon and by sharing this article on social media.

Profile Image

Sumbo Bello

Sumbo Bello is a creative writer who enjoys creating data-driven content for news sites. In his spare time, he plays basketball and listens to Coldplay.

Comments (0)
Most Recent most recent
share Scroll to top

Link Copied Successfully

Sign in

Sign in to access your personalized homepage, follow authors and topics you love, and clap for stories that matter to you.

Sign in with Google Sign in with Facebook

By using our site you agree to our privacy policy.