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How to Improve Your Content Through AI Writing

How to Improve Your Content Through AI Writing
How to Improve Your Content Through AI Writing

Nothing beats the human mind when it comes to developing engaging content for the web. However, the best AI writing software can help ease the content writing process.

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Main AI Writing Takeaways: 

  • AI writing involves using artificial intelligence solutions to automate content writing. 
  • Several startups create AI writing software that is powered by GPT-3.
  • A massive amount of AI-generated content exists on the web already. 
  • While AI is still a long way from generating a best-seller novel, it can help improve stories. 
  • Some AI-powered tools for writing blog posts include INK, Article Forge, and Writesonic

Creating content for the web can be challenging — even for the most experienced content marketers. 

According to a CMI survey, 32% of marketers think their content creation workflow is fair or poor. Another similar study suggests that 60% of individuals find it challenging to produce content consistently. 

Luckily, we live in an age where AI writes stories almost as well as any human. So, it means content writers can use AI writing to scale their content creation process.

This article will explore what AI writing means and the best content automation software on the web today. However, let’s address the million-dollar question first: 

Eviction Notice: Writer’s Block

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What is AI Writing? 

AI writing describes the process of using artificial intelligence solutions to automate the content writing process. It involves using AI writing software not only to generate web content from scratch but also to improve existing content. 

However, it wasn’t always that way. 

Several technological breakthroughs in hardware and algorithms had to happen for AI writing to become a thing. For instance, one of those is Generative Pre-trained Transformer 3 (GPT-3)

So, what exactly does GPT-3 mean?

INK is not only powered by GPT 3 but also by its proprietary artificial intelligence insights, allowing it to analyze and understand the competition and what makes it work. By fusing these two AI breakthroughs, INK is able to generate better content and give smarter SEO recommendations.

GPT-3: The Language Model that Generates Human-Like Text

Generative Pre-trained Transformer 3 is a language model with over 175 billion machine learning parameters. It was trained on a large text dataset containing hundreds of billions of words. 

So, what that means is that GPT-3 is currently the largest neural network ever created. As a result, the model excels at various natural language processing tasks, including generating human-like texts. 

Besides text generation, here are other natural language tasks that GPT-3 can perform: 

  • Named-entity recognition
  • Text summarization
  • Question answering
  • Sentiment analysis
  • Language translation

Like a general-purpose Swiss army knife, GPT-3 can handle an extensive range of NLP tasks. And because of this, many startups develop AI writing solutions powered by GPT-3. 

These include programs for generating headlines, advertising copy, social media messages, and even product descriptions. That raises the question:

Can AI Write Blog Posts? 

Can AI Write Blog Posts
Can AI Write Blog Posts?

The answer is yes! Robots powered by AI are already writing blog posts — and that’s not surprising. In fact, several artificial intelligence article writing solutions already exist today.

Indeed, there’s a massive amount of AI-generated content on the web already. What’s more, some of these blog posts are surprisingly good. Some commercially available AI-powered tools for writing blog posts include INK, Article Forge, and Writesonic

Back in 2016, The Washington Post started using its homegrown AI tech, Heliograf to generate content. 

At first, Heliograf was spitting out roughly 300 short reports and alerts on the Rio Olympics. However, the AI quickly evolved to covering congressional and gubernatorial races on Election day. 

One year later, the Post had generated 850 articles using Heliograf. That includes articles that generated over 500,000 clicks.

Media Outlets that Use Artificial Intelligence for Article Writing

In September 2020, The Guardian published an article that’s entirely written by GPT-3. However, a human editor had to select the published fragments manually. 

Other examples of big media houses that use artificial intelligence article writing software include: 

  • Bloomberg — Cyborg 
  • Forbes — Bertie
  • Reuters — Lynx Insight
  • BBC — Juicer
  • LA Times — Quakebot

As you can see, AI writing already plays a significant role in some of the major media outlets in the United States. But does that mean that robots are on the verge of replacing humans in newsrooms? 

The answer is a resounding no. 

Media outlets that automate their content creation process say that it’s not meant to replace journalists. Instead, AI writing software could help publishers focus on other high-value work. 

According to AP, its content automation solution freed up 20% of reporters’ time spent covering corporate earnings. What’s more, the error rate in the copy decreased despite the tenfold increase in volume. 

So far, we’ve only talked about generating news or blog posts from existing data. But how do the current AI writing solutions handle storytelling? 

Can AI Write Meaningful Stories? 

Can AI Write Meaningful Stories?
Can AI Write Meaningful Stories?

AI can write meaningful stories. Indeed, artificial intelligence solutions are already becoming superb storytelling assistants. While AI is still a long way from generating a best-seller novel, it can help improve stories. 

That’s because AI applications can aggregate narrative elements from an extensive database of verbal and visual information. With that, it can identify the primary storytelling trends in specific genres. 

For example, the MIT Media Lab and McKinsey & Company successfully used machine learning to analyze a movie’s emotional arc. 

An emotional arc is like a plot-building block that tells a story by evoking emotional responses. In fact, the best storytellers can tweak their writing to provoke sadness, joy, and anger at specific moments of a story. 

Now, AI applications can identify successful emotional arcs in stories. 

In other words, computers now know how to write stories that’ll make us cry. What’s more, it can help create more meaningful and engaging stories in a saturated digital world. 

What is the Best AI Writing Assistant Software? 

INK Combines AI Co-Writing and SEO for a More Productive Writing Experience
INK Combines AI Co-Writing and SEO for a More Productive Writing Experience

Some of the best AI writing assistant software on the web today are INK, Article Forge, Word AI, Writesonic, and AI Writer. Here’s a breakdown of what you should know about these tools. 

1. INK Pro

INK Pro is a distraction-free editor that combines AI Co-writing with an SEO Assistant. That means human writers can collaborate with the AI writing software on a post for online publishing. 

Besides generating the content, this AI-powered tool can also expand, simplify, or reword sentences. Since INK Pro’s co-writing feature is powered by GPT-3, it writes content that’s as good as any human.

INK Pro AI and SEO Features
INK Pro AI and SEO Features

Here are the primary advantages of INK Pro: 

  • Spelling and grammar suggestions
  • Headline readability and relevance
  • Sentiment analysis
  • Topics and sources suggestions

Perhaps the best part about INK Editor is its SEO features. An INK SEO Score of 97% increases your chance of ranking on Google by four times. 

Again, the AI-writing functionality in INK Pro is collaborative. As a result, you can only generate a limited amount of text at a time. 


INK Pro Pricing
INK Pro Pricing

At $35 per month, INK Pro provides 1,000 INK Points that you can use to generate up to 50,000 AI words in a month. There’s also an Unlimited Plan that offers unlimited points at $99 per month. 

2. Article Forge

Article Forge is one of the most popular AI writing assistant software on the internet — and the reason is not far-fetched. This content generation tool is renowned for producing content for blogs. 

Article Forge uses AI technology to research your keyword and read articles about it. Then, it generates an article that’s unique within a few seconds.

Here are the primary advantages of Article Forge: 

  • Adds videos, images, and links to content
  • Creates an unlimited number of articles
  • Integrates with WordAi

With that said, this AI writing solution has some downsides. 

For example, users can only generate a maximum of 750 words. Like other similar tools on the market, Article Forge sometimes generates content that may not be relevant to the topic. 


Article Forge Pricing
Article Forge Pricing

Monthly subscription to Article Forge costs $57 or $324 ($27 per month) annually.

3. WordAI

WordAI is an AI rewriting tool. Rather than write an article from scratch, this AI solution rewrites an original article using its advanced machine learning models.

The result is a unique article that’s almost indistinguishable from human-written content. Here are the primary advantages of using this AI-powered tool. 

  • Multilingual Support: Supports English, Spanish, French, and Italian
  • Bulk Spinning: Create multiple articles in record time
  • API Integration: Can be embedded into other sites or apps

WordAI’s biggest downside may be that both subscription plans come with a monthly word limit. 


WordAI Pricing
WordAI Pricing

Monthly subscription to WordAI costs $57 or $324 ($27 per month) annually.

4. Writesonic

Writesonic uses the GPT-3 language model to create copy for different marketing and advertising campaigns. It can generate ad copy in a few seconds. This AI-writing tool produces ad titles, blog article ideas, hero copies, and landing pages.

Here are the benefits of using Writesonic: 

  • Ease of use
  • Supports 24 languages
  • Free trial with 20 credits

As with the other AI writers on this list, the subscription is monthly. 


writesonic pricing
Writesonic Pricing

A Writesonic Starter plan with 75 credits costs $25 per month. Meanwhile, the Professional plan with an unlimited credit will set you back $89 every month. Finally, medium businesses that need copywriting at scale have to pay $449 monthly for the Business plan. 

5. AI Writer

As the name suggests, AI Writer is a content generation platform that creates content within minutes. Along with writing articles from scratch, AI Writer can also reword content.

Here are the primary benefits of using AI Writer: 

  • Support across Android, macOS, Windows, and iOS
  • More affordable than the competition 
  • Sync through iCloud and Dropbox
  • Exports to Medium and WordPress

The Basic plan offers features such as AI blog writing, article rewriting, auto article writing, and content research. However, there are three other plans with more features. 


AI Writer Pricing
AI Writer Pricing

The Basic plan costs $19 per month, and it’s ideal for solopreneurs, bloggers, and startups. On the other hand, the Standard plan costs $49 every month. 

Finally, there’s a Custom plan that supports unlimited users, which is perfect for large enterprises. 

Wrap Up: How to Choose the Best AI Writing Software 

The content creation process has become more time-consuming than ever due to the high demand for quality content. What’s more, writers have to also optimize their content for search engines. 

Yes, it all sounds very demanding and time-consuming — especially for non-writers. The good news is the right AI writing software can help ease the process. 

All of these AI-writing software have specific strengths and weaknesses for content creation. So, consider picking the one that best aligns with your content creation objectives and strategy.

Read More: AI Copywriting: Benefits, Tools, and How It Could Improve Your Content SEO

First AI Web Content Optimization Platform Just for Writers

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Sumbo Bello

Sumbo is a content specialist at INK who is passionate about helping readers learn about copywriting, blogging, and SEO. As a scribbler, he enjoys weaving words into helpful, relevant content for an audience. When he isn't writing, you'll find him reading an epic fantasy book series.

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