Voice search is no longer the subplot of a sci-fi narrative; it’s here to stay.
According to the Global Web Index, 1 in 5 people uses mobile voice search at least once a month. Also, 41 percent of adults conduct at least one voice search per day, and the number will keep increasing. By 2020, 50 percent of all searches will use voice.
Between advancements in smartphones and the adoption of smart-speakers, voice search has slowly become one of the most effective ways to get traffic for your site.
There’s just one question;
How Can You Optimize Your Site For the Voice Search Revolution?
Consider the four tips outlined below.
1. Optimize Your Business Listings
Fifty-eight percent of consumers have used voice search to find local business information within the last year.
To benefit from this statistic, you must keep your business listings up to date and consistent. Inaccurate or missing listings cost businesses about $10.3 billion per year.
Aside from giving your business online visibility, providing accurate business information will save you a lot of money.
2. Speed Up Your Website
Forty-six percent of participants in a survey revealed that waiting for pages to load is what they dislike most about browsing the web on mobile.
Also, Google’s speed update emphasizes the importance of page speed on mobile ranking. Although an average mobile landing page loads within 15 seconds, the best time should be 3 seconds.
So, to optimize your page for voice search, consider increasing your website speed. As a bonus, you’ll also rank well for mobile search.
3. Focus on Questions
Forty-one percent of voice search users say that it feels like talking to a friend.
Rather than using keywords, they ask questions and engage their smart-speakers as if it were human. As a result, you must optimize your content to focus on the queries.
How can you do this, you wonder? First, you must make your content as conversational as possible. This will make it easier to answer natural language questions.
Also, target long-tailed keywords. Put yourself in your audience’s shoes to figure out what they’re most likely to ask. Then, incorporate it into your content.
4. Provide Answers
Alongside optimizing for featured snippets, provide answers that are easy to read and update your content as often as you can.