In 2019, it’s apparent to everyone that video content is king. YouTube and other video streaming sites have made it easy for influencers, marketers, and businesses to live-stream events, create product demos, and share brand information with millions of people around the world.
In fact, by the end of 2020, 80 percent of online traffic will come from video. It’s clear to see that video content is one of the most efficient and powerful tools in digital marketing today. If you want to boost your site traffic, it’s highly advisable that you include video content creation to your online marketing strategies.
To help you jumpstart your video creation journey, here are four of the most useful tools that you can use to create your content.
Live video streaming is a great way to engage with your audience, and there’s no better tool to help you do it than Wirecast. This video streaming tool enables users to create live or on-demand video content for websites and social media networks like Facebook, Twitter, YouTube, and Vimeo.
Wirecast supports multiple cameras, webcams, microphones, and IP cams. Wirecast is the perfect tool if you want to create webcasts, webinars, or live stream events, training, and more. You can try Wirecast free for 30 days, or you can buy the Wirecast Studio or Wirecast Pro for $486.50 and $696.50 respectively.
If you are an eCommerce site owner who wants to level up your marketing strategy, creating product videos using Biteable is perfect for you. Biteable is a DIY video-making platform that allows users to create video content using the tool’s broad library of animations and footage.
You can start from scratch or use professionally crafted templates provided by the tool. Using templates will leave you with nothing to do but just drop the text and add photos and videos of your choosing. You can use Biteable to make advertisements, social media videos, and explainers for your website.
You can sign up for free on Biteable’s website and start creating your videos right away.
Magisto is an online video editor and mobile application for quick and easy video editing and production. The product is equipped with Emotion Sense, an artificial intelligence technology that helps users create personal movies easily.
According to the makers of Magisto, the Emotion Sense Technology ensures that the videos created by users will draw the right emotional response from its viewers. Magisto is the only end-to-end video content creator powered by AI.
Aside from video editing, Magisto also offers cross-channel video content hosting and distribution, as well as video marketing insights to help you monitor the performance of your videos online. You can use Magisto by subscribing to any of its three plans for as little as $5 a month.
If you have limited infrastructure for video content creation, you can use the cloud-based tool Animoto to produce videos from photos and video clips or turn video clips into video slideshows or customized web-based presentations.
Animoto also has a downloadable mobile app that allows users to create videos by using the text and photos from a device, eliminating the need to shoot the actual video. You can add voice over and edit the timing and sound effects as well. You can use Animoto by subscribing to its annual plans.
Digital marketing is no longer about infographics, flyers, and banners. Advancements in technology and the boom of social media has shifted the interest of people from plain advertisements to entertaining film-like clips. If there’s one thing that you should start doing this year, it’s investing in video content creation.