INK News 2 min read
Part of a small marketing department, Jericka and Melissa are planning their next blog content together.

Melissa Grove

We’re a resource-lean marketing team of 2, and creating content is 90% of our marketing plan. At this point, our entire copyrighting process is centered around INK.

Here’s why:

Our old process relied on several different versions of the same Word Doc, with edits sent back and forth in our project management tool. It was clunky. Not to mention, there was a lot of uncertainty in the efficacy of our changes, which isn’t uncommon in the world of organic search. But as soon as we implemented Ink, that uncertainty was gone.

The platform provides real-time feedback on our content relevance, with actionable tips for improvement.

The checklist of must-haves is stellar, including some I didn’t think were weighted too heavily, like passive voice and adverb usage.

Best of all, we share one .ink file that also collects all of our notes in one place.

I truly believe that INK takes the guesswork out of ranking, and there’s proof. Before using INK, we had about 600 monthly organic visits to our website. Now, we average over 2,400 and counting! And that’s in 6 months.

Truly impressive. I highly recommend using INK as your all-in-one SEO tool.

Jericka’s Testimonial

Content that reaches an audience of zero feels like shouting into the void. INK has helped us not only streamline our workflow, but also focus on producing creative, research-based content that resonates with our audience.

INK is easy to use and has expanded my knowledge of SEO in a way that keeps our audience’s needs and interests top of mind.

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Alexander De Ridder

Co-Founder of INK, Alexander crafts magical tools for web marketing. He is a smart creative, a builder of amazing things. He loves to study “how” and “why” humans and AI make decisions.

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