INK News 6 min read

📈 Google Website Ranking Data Study: INK Helps Make Content 4x More Likely to Rank

INK is designed around achieving the highest INK Score possible for your target keyword(s). Your INK Score indicates how relevant your content is to what your audience is searching. What’s more, it lets you know how well you can expect your content to perform against your stiffest competitors.

Conclusions: What Did The Data Study Show?

  • 🚀 There is a clear relationship between a high INK Score and a high Google ranking position.
  • 🧠 Google ranks content based on relevancy. INK knows what relevant content looks like and how to get there. Therefore, using INK helps create relevant content that is more likely to rank.
  • ✔️ Content that achieves an INK Score of 80% is relevant. 
  • 😊 Content that achieves an INK Score of 91% is 2x more likely to rank in the top 10 of Google compared to the average relevant, top 100 article. 
  • 😁 Content that achieves an INK Score of 94% is 3x more likely to rank in the top 10 of Google compared to the average relevant, top 100 article. 
  • 😍 Content that achieves an INK Score above 97% is at least 4x more likely to rank in the top 10 of Google compared to the average relevant, top 100 article.
A broadcast anchor reporting INK breaking news. Use INK to make sure you're 4x more likely to rank in Google's Top 10
Know. Don’t guess. INK helps make sure your content is at least 4x more likely to rank and be seen by your target audience.

Understanding how well SEO tools work is a difficult task. Writers and content creators have a lot of options to help make sure their content is as visible as possible to target audiences. So, how can you tell which tools actually help you rank? 

And how do you know INK helps you rank?

We conducted an extensive data study to test how effectively INK helps content rank. Specifically, we tested how an article’s INK Score relates to its ranking position. 

In short, we set out to answer this question: Does a higher INK Score indicate a higher Google ranking position? 

The answer is: yes.

👉👉 Take Me to the Full Study

What These Results Mean For You

1. Why Should I Trust the INK Score When it Comes to SEO?

Your INK Score is weighted against the content that is already ranking competitively in Google results. Our data study proved that the higher the INK Score, the higher the chance of ranking in the top 10 Google results.

We know that the top 10 Google search results reflect the most relevant content for a given search intent. INK Scores are, in part, a clear measure of how relevant your content is. 

🧐FACT: The higher your INK SEO Score is, the higher your content’s chance of landing in Google search’s Top 10.

Of course, there are dozens of factors that determine how high content ranks in search engine results. These include how high a site’s domain authority is, how competitive the target keyword is, how fast the site is, and many more. 

However, one of the main factors is how relevant your content is to what people are searching.

For this reason, how high your INK Score is can be the difference between good and excellent content.

A researchers holding a checklist while looking at an INK SEO Score of 100.
When you achieve a 100% INK Score, you content is 4x more likely to rank among Google’s top 10 search results.

2. What INK Score Should I Aim For?

Minimum INK Score: 80%

  • This score means your content is relevant to the keyword(s) and topics you are targeting. 
  • We would consider this a B grade. It’s above average, but there’s room for improvement.

😊 Great INK Score: 91 – 96%

  • This range means your content is about 2-3x more likely to rank in the top 10 Google results compared to the average relevant, top 100 article. 
  • This would be like getting an A- grade. You’re better than most, but you still have some work to do in order to be at the top of the class.

😁 Excellent INK Score: 97 – 99%

  • Once you achieve an INK Score of 97%, your content is at least 4x more likely to rank in the top 10 Google results compared to the average relevant, top 100 article. 
  • This shows that the closer you are to 100%, the stronger your chances of ranking competitively are.
  • This would be like getting an A grade. But the closer you are to 100%, the more likely you are to be at the top of the class.

😍 Ideal INK Score: 100%

  • This is the maximum INK Score.
  • Once you achieve a 100% INK Score, your content is almost 4.5x more likely to rank in the top 10 Google results compared to the average relevant, top 100 article. 
  • This score gives you the strongest chance of ranking competitively in Google results.
  • This would be like getting a perfect A+ grade. Being at the top of the class is very likely.
LMAO in-app INK SEO relevance score
An INK SEO Score of 91% to 96% means that your content is 2-3x more likely to rank in the top 10 of Google SERP.

3. When Can I Stop Optimizing my Content in INK?

Achieving an INK Score of 97% and higher means your content is highly relevant to your target keyword(s) and is up to 4x more likely to rank in the top 10 of Google results. Therefore, 97% is an outstanding target.

To go back to our school example (and what some of our teachers would say when we got a 97% but wanted a higher grade), “an A is an A is an A.”

We always recommend working to achieve a score as close to 100% as possible. INK Scores closer to 100% are more than four times more likely to rank in the top 10 Google ranking positions. In the end, you’ll have to strike the ideal balance between your time, effort, and your ranking potential. 

That said, pushing yourself to achieve a score of 100% only helps put your content in the very best position to dominate search results. And gives you the peace of mind of knowing your content is as optimized as possible.

Data Study: The Details

We tested how well INK works for SEO by comparing INK Scores with Google rank positions. 

Get the full Data Study here

Read More: Introducing INK 2.0: The Fastest INK Yet

First AI Web Content Optimization Platform Just for Writers

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Krista Grace Morris

Krista heads up Marketing and Content Creation here at INK. From Linguistics and History to puns and memes, she's interested in the systems we create to share our ideas with each other.

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