Last week, Google introduced the new and improved version of the Google Ads Editor v1. According to the search engine giant, they first waited for the latest Google Ads brand to be announced before releasing the Editor v1.
Google claims that the new Ads Editor, which was originally released 13 years ago, was redesigned to address some of the long-standing requests from users. Aside from improving the design and usability of the tool, it also now offers a full cross-account management feature.
Google Ads Editor’s Full Cross-Account Management
As per Google’s statement:
“In the past, campaign managers could only make changes in the Editor UI for a single account at any given time. This meant you spent more time on the same tasks. For the first time, Editor now supports full, cross-account management.”
Using just a single window, a user can now utilize the Ads Editor across multiple Google Ads accounts. For instance, use a set of keywords across all accounts or update the campaign settings for an entire book of business.
Improved Design and Usability
“We’ve also improved the interface to help you navigate features and execute tasks more quickly. For example, based off of UX research we saw that users had difficulty remembering where each setting was. So we created a right-hand Edit panel to improve your ability to scan. We also added search functionality so that you can quickly find what you need.”
The Google Ads Editor can also help marketers and advertisers manage their accounts with the following:
- Additional custom rules
- Full support for non-skippable Video Ads
- Additional Call-to-Action and headline fields
- Positive and negative users list audiences for Smart Display campaigns
- Options to manage App campaigns
- Recommend daily budgets
- Better Smart Bidding
- Account level call reporting
- Additional headlines for call-only ads
- Full support for message extensions